Lacey has been a rule breaker and outside of the box thinker from the inception of her business. As owner of a full service boutique spa she is not only an entrepreneur, community leader, calculated risk taker but also a self taught marketing and branding expert.
She started her spa business at 24 years old and 15 years later the business continues to evolve and grow.
Listen to Lacey as she shares the benefits of spa treatments, anti aging products and services and how wellness is taking an even deeper dive into taking care of yourself.
Meet Lacey Steffes:
Lacey has been a rule breaker all her life and has built her business by thinking outside the box from its inception. As owner of Spa Serenity, a full service boutique spa she is not only an entrepreneur, community leader, calculated risk taker but also a self taught marketing and branding expert.
She started her spa business at 24 years old and 15 years later she and her husband have bootstrapped and built several successful businesses and are in process of launching additional business ventures. Constantly striving to add new and improved products and processes Lacey’s repertoire of services embraces the antiaging, wellness and life longevity as the consumer norm.
In this episode:
Lacey Steffes owner of the boutique spa, Spa Serenity is back! Closure during Covid-19 gave Lacey an opportunity to retool and add a deeper level of services to an already extensive service menu.
This industry was already highly regulated with detailed safety and sanitation processes in place, but with the recent Covid-19 rules additional hygienic practices have been implemented including masks, gloves, hand sanitizer, wiping down surfaces routinely and a multitude of safety measures procedurally all providers adhere to.
The spa industry is an extension of the ever growing wellness industry. Services ranging from massage, esthetician services, salon, manicure & pedicure and waxing are all moving parts of this local boutique spa.
In the past, massage and mani/pedi services were a large piece of the business but skin care including anti-aging and derma facials are becoming a growing part of the proactive & preventative services within this wellness industry. Skin care and anti-aging hydration in combination with the Eminence Organics skin care line play a vital part in people paying more attention to self care.
If you are considering services for the first time from any spa, start with a basic type such as a simple massage, mani or pedi. Providing accurate health information and identifying your goals with the treatment specialist is also important as the provider can help identify your point of entry services.
Having the conversation with your massage therapist will ensure you receive a service customized to your needs. As you become more familiar with the services more advanced massages such as hot rocks and CBD oils are easy add ons. If you are looking for skin improvement start with a small number of products and share with the consultant the results you are looking for which will provide them with product selections and a plan to achieve your goals.
Introduction to spa services often occurs when someone has physical ailments and is seeking alternative health options for a range of symptoms from headaches, muscle tension and inflammatory issues.
The demographic age range between 32-55 continues to be a high percentage of consumers but with the advent of the 55+ market seeing value this age range is rapidly expanding as more mature consumers see health and connectivity as valued services. In the past, therapeutic services were the focus but as people live longer more people are taking better care of themselves the priority of being proactive and practicing preventive aging is the trend.
Wellness is more than simply spa services and as Lacey is quick to point out, now encompasses the more spiritual meaning of self care specifically with women, as they prioritize themselves, many for the first time in their lives.
Women tend to be programmed to take care of others but are now beginning to understand the importance of taking care of themselves.
With the recent Covid-19 the spa sees more people reflecting, slowing down and reconnecting and prioritizing themselves.
Lacey constantly strives personally to become a better version of herself and in the process is helping others around her.
She recently started a social media platform, Impact You and has found that “putting her stuff out there,” has allowed others a safe place to express their thoughts and as a result the platform is growing and becoming a popular place of support and conversation..
Figuring out and putting our lives in perspective is a constant growth process whether you’re 29 or 69 and for most of us we are ever evolving. You just have to decide if you are going to pick a fixed mindset or a growth mindset lane.
Growth is not only individual but often couples experience challenges in relationships when that growth occurs. With this in mind, couple reconnection services have become so popular that the spa is expanding in this area.
Creating a place to re-engage at a more intimate emotional level in relationships as part of a date night or weekend getaway in a spa environment provides a safe space and part of the next level of meeting the consumers needs.
In addition to couple reconnection services the spa is seeing other groups such as
multigenerational, college classmates and family events filling afternoons of services as people re-engage in those relationships.
One of the most important reconnections Lacey sees are those who are connecting with themselves as individuals. Growth continues throughout our lives and as we mature, understanding those thoughts and emotions stirring inside help us bring relevance and direction with self care being an instrumental in achieving those goals.
When asked what Lacey reflects on in her second half of life she replied she is in the process of “Untangling” some of her past.
Her growth journey is to make conscious, though
tful choices because she wants to and which resonate with her……“just because I can do it doesnt mean I should do it.”
“Having more control over my future than I have in the past, living life intentionally and being balanced and happy by measuring actions against outcomes,” now that’s a good life.
Resources & Recommendations:
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